Lots of voters have strong opinions about the top of the ballot (president, governor), but there are a lot of challenges to voting in “downballot” races: lack of media coverage, limited understanding of smaller government offices, lower visibility of candidates, etc. At this Public Newsroom, we’re working with BallotReady, a startup that began in Chicago and now works nationally to create nonpartisan voter guides, to understand how people make these decisions and what would help them be more informed on downballot races.
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